Local SEO Edinburgh

Local SEO Edinburgh can help your business achieve its online goals.

Do you know that 97% of potential customers search Google for local businesses?

Are you there?

  

The opportunities for businesses, regardless of their size, with a physical location from where they operate their services, have just got bigger thanks to Google+ Local. 

Google+ Local is a free tool you should definitely be using if you want to be found by local searchers.

As the studies reflect,

• 4 out of  5 consumers used search engines to find local information
• they search for local information like business hours and directions 

And when moving around,

• 87% of consumers use mobile devices (smartphones and tablets)
• with over 50% of Google searches being for local businesses
• 
  

Are you taking advantage of using SEO Local?

Local businesses can benefit hugely from optimising their website for local SEO. Searches from a mobile phone will only increase over time. Mobile users are on the go, so we can assume that many of them will be looking for local information, for example – a nearby hairdresser or a cinema, shop, restaurant, car mechanic, plumber, etc. Are you optimized to take advantage of the benefits of local search? If your presence is weak then you need to think about increasing your efforts.

Best practices to do that?

From keyword optimisation, local listings, reviews and social media. We recommend to start with keyword research. Learn the search habits of your customers within the local area to find out valuable information about how your potential customers are searching in Google. Make sure you are linking your location with your keywords too. For example if you are a plumber based in Edinburgh then your keyword might look something like ‘Plumber in Edinburgh' or ‘Edinburgh Plumber’, not rocket science right? 

Or to help Google to locate where is your business based, you might want to add a few landing pages to your website and optimise them for the different locations. It’s important that you make your page copy unique for each landing page otherwise Google may see it as a duplicate copy and penalize you. Your Google+ Local profile pages make them into Google Maps, Google+ itself and adds maps in organic results. 

Sharing your location details you’ll appear alongside other relevant local businesses on the Google places locations map, making you easily identifiable to searchers and local customers. Optimise your account with keywords, all the information about your business, and don't forget to integrate it on your website also. Google reviews will boost your SEO and will help you to appeal to searchers. If needs-must, contact previous clients and ask for a review.

Social media!

Keep your social media profiles active to influence your Google ranking positions. Facebook, Twitter, Google+, LinkedIn, etc. Every one plays it's roll with your website optimization. If you think you don’t need a Facebook or a Twitter account, think again. Many users will go to Facebook to find local businesses. Consistent posting and interaction are the keywords here. And get Facebook reviews too. When creating a Google Places account make sure you obtain a Google Plus account. Be sure to regularly post and interact with users just like you would on Facebook. Twitter is great to have a one-to-one interaction with your clients. Many companies reinforce their public image via Twitter. You can provide customer service 24 hours...nearly...

So if you think you still have doubts about SEO or you need a hand to get your business optimize, get in touch and we will be happy to help you.