How many Google+ accounts are registered today? Since launching in June 2011 there are 500
million Google+ accounts.
That is 500 million of potential clients. Would you close the door to them? No, we don’t think you would. And that’s why we strongly recommend you understand why it’s imperative that you activate, engage and integrate Google+ with the other Google platforms.
Cross over to Simple Business and check on The Small Business Guide to Google+. Easy graphic to understand the
reason why you should working hard to integrate Google+ with your business.
Optimizing your
business through G+ Local will increasing brand awareness
Site indexation
will improve
Post YouTube videos
directly from your page
All those factors
will help your brand to establish itself and gain reputable authority among
your competitors in your particular niche.
By embracing everything
Google it will also send a positive message to other Google users to
connect with your brand.
Make sure you have the right presence on Google+.
Your page should:
Be properly set for potential customers to find you in local searches
If you have a physical location customers can come and visit add a map
they can get directions through their GPS systems
Add your opening hours
Show reviews, pictures of the business, phone number, etc.
Connect your YouTube account (reason 4)
Be an active member of Google+ Communities
Getting it right from the start is very important.
To develop a friendly SEO site doesn’t always have to be a painful job.
By planning a clear strategy and following some easy and quick tips you can improve your search marketing success.
Here are 7 useful tips:
1- Review Your Robots.txt File 2- Revise the Worst Page’s Title Element and Meta Description (through the Keyword dimension Google Analytics) 3- Check for duplicate content and link value dilution. If your site exist at www.mysite.com and mysite.com create a permanent 301 redirect 4- Review Your Site for Duplicate Title Elements 5- Assess your anchor text by linking site authority with tools such as Open Site Explorer and Majestic SEO 6- Review Your Link Targets in Your Site Navigation 7- Verify Your Google Local Listing
Do-It-Yourself
You could create a robots.txt file, if you are not afraid of
coding or you could use ageneratorsite to do it for you.
Look in your GA for the pages with the
less effective title keywords and change them.
We know is time consuming to keep your
content fresh and unique, but if Google finds the same information, with the
same structure and syntax in more than one place the chances are that your
website ranking will go down. Duplicate content is a sin, don't do it.
There was a time when anchor text was
important key factor on your page ranking, and easy to optimize too. All you
had to do was to use your keywords for each anchor text and you were laughing.
Google changed their ways and anchor text linking got a makeover too. If you
don't want be penalized we suggest you to use safe anchor text like long
sentences (less than 65 characters with no stop words), or direct links
(www.xyz.com).
Think carefully when designing your site
navigation. Think about your customers (and potential ones especially), how
will they find your services, prices, business directions? Are your navigation
links pointing to the right pages with the right information? Time is an
essence and the beauty of the World Wide Web is speed. If users have to keep
clicking through your links until they find what they're looking for, they'll
simply stop clicking and move to another business.
And the most important one,verifyyour business with Google and claimed
your place on the map.
Keep Improving
As you know by now, content is king for Search Engine Optimization. Having mastered link building is not enough to be seeing as an authority by Google or your customers.
Remember to write your content with humans in mind (search engines should come second), if the user finds your content engaging and shareable new links will follow.
Take care of your images. Search engines don't see them, they read them. Don't forget to fill in the title, caption, geo-tags, description and alternate text.
Utilize your header tags. H1 comes first...
Place your keywords in the content and make sure it is well written (between 300-700 words).
Oh, and don't forget your URLs. Place important keywords when possible.
In order to get all the pages of your site indexed you'll need a sitemap. Use a sitemap generator to create one and submit it to Google Webmaster account.
Lesson To Be Learned: Having set up a website to represent your business online it's not enough to make your business grow. It doesn't take long to set up a routine and go over your website performance as often as possible.
Local SEO Edinburgh can help your business achieve
its online goals.
Do you know that 97% of potential customers search
Google for local businesses?
Are you there?
The opportunities for
businesses, regardless of their size, with a physical location from where they
operate their services, have just got bigger thanks to Google+ Local.
Google+ Local is a
free tool you should definitely be using if you want to be found by local
searchers.
As the studies reflect,
4 out of 5 consumers used search engines to
find local information
they
search for local information like business hours and directions
And when moving around,
87% of consumers use mobile devices (smartphones
and tablets)
with over 50% of Google searches being for local businesses
Are you taking advantage of using SEO Local?
Local businesses can benefit hugely from optimising
their website for local SEO. Searches from a mobile phone will only increase
over time. Mobile users are on the go, so we can assume that many of them will
be looking for local information, for example – a nearby hairdresser or a
cinema, shop, restaurant, car mechanic, plumber, etc. Are
you optimized to take advantage of the benefits of local search? If
your presence is weak then you need to think about increasing your efforts.
Best practices to do that?
From keyword optimisation, local
listings, reviews and social media. We recommend to start with keyword
research. Learn the search habits of your customers within the local area to
find out valuable information about how your potential customers are searching
in Google. Make sure you are linking your location with your keywords too. For
example if you are a plumber based in Edinburgh then your keyword might look
something like ‘Plumber in Edinburgh' or ‘Edinburgh Plumber’, not rocket science right?
Or to help Google to locate where is your business
based, you might want to add a few landing pages to your website and optimise
them for the different locations. It’s important that you make your page copy
unique for each landing page otherwise Google may see it as a duplicate copy
and penalize you. Your Google+ Local profile pages make them into
Google Maps, Google+ itself and adds maps in organic results.
Sharing your location details you’ll appear
alongside other relevant local businesses on the Google places locations map,
making you easily identifiable to searchers and local customers. Optimise your
account with keywords, all the information about your business, and don't
forget to integrate it on your website also. Google reviews will boost your SEO
and will help you to appeal to searchers. If needs-must, contact previous
clients and ask for a review.
Social media!
Keep your social media profiles active to influence
your Google ranking positions. Facebook, Twitter, Google+, LinkedIn,
etc. Every one plays it's roll with your website optimization. If you
think you don’t need a Facebook or a Twitter account, think again. Many users
will go to Facebook to find local businesses. Consistent posting and
interaction are the keywords here. And get Facebook reviews too. When creating
a Google Places account make sure you obtain a Google Plus account. Be sure to
regularly post and interact with users just like you would on Facebook. Twitter is
great to have a one-to-one interaction with your clients. Many companies
reinforce their public image via Twitter. You can provide customer service 24
hours...nearly...
So if you think you still have doubts about SEO or
you need a hand to get your business optimize, get in touch and we will be
happy to help you.
Hi, we are Local SEO Edinburgh and we would LOVE to help your business generate more business. Having a website to promote your business online is not enough in iteself. To make your business grow online you need to create a targeted marketing campaign that includes various ways to promote your website.
Do you know that less than 10% of potential customers go to the second page to search for local businesses?
SEO is a big-scary-word for some. But we are not scared of it, quite the opposite, we thrive with the challenge of working on a website and making your business 'visible' to the right people Your aim is not to be seen by everybody but to be seen by the people who need your product or service.
Things To Do For SEO Promotion
The first step for any business, nowadays, is to develop an online presence via a website. The second step is to make that website accessible.In order to get clients through your door, or your business through their door, you need to optimise your website. Make it easy to reach for search engines so internet users will find you quick.
Some of the things you need to consider when optimising your website are clean HTML code, image tags, redirects, content, sitemaps, titles, social media...
But the most important thing is not to panic!!
If you feel like running for the hills when you hear SEO, then why don't you give us a call and we'll take care of everything.
We provide a wide range of SEO promotion services to suit any size of business and organisation.
