7 Tips for SEO

To develop a friendly SEO site doesn’t always have to be a painful job.
By planning a clear strategy and following some easy and quick tips you can improve your search marketing success.

Here are 7 useful tips:

1- Review Your Robots.txt File
2- Revise the Worst Page’s Title Element and Meta Description (through the Keyword dimension Google Analytics)
3- Check for duplicate content and link value dilution. If your site exist at www.mysite.com and mysite.com create a permanent 301 redirect
4- Review Your Site for Duplicate Title Elements
5- Assess your anchor text by linking site authority with tools such as Open Site Explorer and Majestic SEO
6- Review Your Link Targets in Your Site Navigation
7- Verify Your Google Local Listing

Do-It-Yourself

You could create a robots.txt file, if you are not afraid of coding or you could use a generator site to do it for you.

Look in your GA for the pages with the less effective title keywords and change them.

We know is time consuming to keep your content fresh and unique, but if Google finds the same information, with the same structure and syntax in more than one place the chances are that your website ranking will go down. Duplicate content is a sin, don't do it.

There was a time when anchor text was important key factor on your page ranking, and easy to optimize too. All you had to do was to use your keywords for each anchor text and you were laughing. Google changed their ways and anchor text linking got a makeover too. If you don't want be penalized we suggest you to use safe anchor text like long sentences (less than 65 characters with no stop words), or direct links (www.xyz.com).

Think carefully when designing your site navigation. Think about your customers (and potential ones especially), how will they find your services, prices, business directions? Are your navigation links pointing to the right pages with the right information? Time is an essence and the beauty of the World Wide Web is speed. If users have to keep clicking through your links until they find what they're looking for, they'll simply stop clicking and move to another business.

And the most important one, verify your business with Google and claimed your place on the map.

Keep Improving

As you know by now, content is king for Search Engine Optimization. Having mastered link building is not enough to be seeing as an authority by Google or your customers. 

Remember to write your content with humans in mind (search engines should come second), if the user finds your content engaging and shareable new links will follow. 

Take care of your images. Search engines don't see them, they read them. Don't forget to fill in the title, caption, geo-tags, description and alternate text. 

Utilize your header tags. H1 comes first...

Place your keywords in the content and make sure it is well written (between 300-700 words). 

Oh, and don't forget your URLs. Place important keywords when possible. 

In order to get all the pages of your site indexed you'll need a sitemap. Use a sitemap generator to create one and submit it to Google Webmaster account.

Lesson To Be Learned: Having set up a website to represent your business online it's not enough to make your business grow. It doesn't take long to set up a routine and go over your website performance as often as possible.