At Local SEO Edinburgh we have put together 9 easy tips to get your website on the right track and all by doing-it-by-yourself.
<H1>–> What’s the first element search engines look at? Headers. Why? To determine what the page is about. Headers also help to organise the page structure, improving the user experience.
Code validation –> In order for a search engine to read your page, this needs to be free of errors. Using a validator (HTML, CSS) you can make sure the code on your web page complies with the standards set by the W3 Consortium, the organisation that issues the HTML and CSS standards.
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URL –> Does your URL structure matters with your overall traffic? Should you add keywords on your URLs? According to Neil Patel from Quicksprout it’s a ‘grey area’ type of answer.
Internal links –>Helping search engines know what is your page about ensuring you are linking your pages to each other, appropriately.
Indexing pages –> Your website will be recognized by search engines if its pages are indexed.
Footer links –> You should use it to place links, like your secondary navigation, but, be cautious, some businesses have had penalties due to the amount of anchor text placed on their website coming from their footer links.
Images –> Avoid using images as links.
Socializing –> Also referred as Social SEO. ‘… users interacting and communicating with other users and uploading or sharing content. The crossover between the two is called social SEO…’ Search engines grant businesses ranking by counting their social interactions with users, like, Google+ circles, Facebook Likes, Followers on Twitter.
Tidy your files –> Same way you show users how to reach your content, you should help search engines by structuring your website files.
Go on, try them today and let us know how easy it was…or if you need some help.
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